Last time, we discussed the importance of knowing your website traffic sources and using Google Analytics Traffic Sources Overview. This week, we’d like to take our analysis of where our visitors are coming from one step further. We want to know what exactly our visitors are searching for on our site and how they are finding us.
This seemingly unimportant detail can actually help you optimize your website content on specific keywords commonly used to find you. Utilizing this information can advance your search engine placement or ranking and thus increase your visibility and boost website traffic/performance.
A good idea is to check this section of your analytics every month and develop a list of 5 keywords you would like to try to improve by contouring your website content, titles, URLs, and image names.
Finding successful keywords is easier than you think. All you have to do is look at the number of visits each keyword brings in along with the bounce rate and percentage of new visitors. A lower bounce rate indicates that users find what they are looking for on your site. Let’s take a look at some of our current stats below:
Above, were our top 5 keywords this month. Number 3, “watt mmi” provided us with 11 visits and had a 0% bounce rate. This may seem like a great keyword to enhance, but if you look at the percentage of new visits you will see that this keyword did not provide us with any new traffic. Therefore, this term did not make it on our list of keywords we want to improve over the next month.
Now, let’s take a look at a keyword we did find valuable and worth improving.
“Automated marketing software” only provided us 1 visit, but we think this term has great potential. Not only did it have a 0% bounce rate, but it also attracted 100% new visitors who visited 6 pages on our site. This is also a term used by many of our competitors and if we can incorporate this keyword into our website content, we can expect our search engine rankings to increase.
As our company continues to grow and transform, we intend to use this information to help guide us as we expand and adjust our website and marketing strategy. If you haven’t done so already, we suggest you check out your keyword statistics for yourself and this will hopefully give you a better idea of what your visitors are seeking and provide you with some idea of what needs modification in your marketing plan.
