Monthly Archives: April 2011

Are Keywords Also Your Key to Success?

Posted on April 15, 2011 by

Last time, we discussed the importance of knowing your website traffic sources and using Google Analytics Traffic Sources Overview. This week, we’d like to take our analysis of where our visitors are coming from one step further. We want to … Continue reading →

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8 Sales Tips Every Fundraiser Should Know

Posted on April 7, 2011 by

Think Long-Term. If you want to build a long-term fundraising program, consider engaging monthly donors.  Monthly giving clubs creates loyalty and consistent giving.  Recruit donors to make modest monthly gifts instead of a single annual donation at the end of … Continue reading →

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ROI of Lead Nurturing

Posted on April 6, 2011 by

Lead nurturing is an important tool when it comes to converting sales-ready leads for both new and existing prospects. By implementing a lead nurturing campaign into your marketing strategy, you can increase the conversion of prospects from your existing database … Continue reading →

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Stop Sales Opportunities From Stalling Out

Posted on April 5, 2011 by

In any marketing campaign, there are certain points where prospects tend to stall out. Considering that of all leads that enter the sales pipeline, almost 80% of them are lost or ignored by sales, the importance of implementing an efficient … Continue reading →

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Hello? Who’s there?

Posted on April 4, 2011 by

While having a website is great for your business, knowing who is visiting and why you’re attracting them makes a big difference. Last week, we went over Google Analytics Top Content.  This week, we’d like to discuss how Google Analytics … Continue reading →

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Surviving Quota Increases in a Down Economy

Posted on April 1, 2011 by

With only 51.8% of reps meeting or exceeding their quotas (as compared to 58.8% the year before), companies continued to raise their sales quotas every year despite the grim economic forecast.  How will your sales team ever keep up? The … Continue reading →

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